I use to work at General Dynamics Advanced Information Systems modeling information systems reliability and lifecycle costs, hence TCO. The government recognizes from historical data and modeling that greater than 60% of the cost of systems (TCO) occurs following initial acquisition and deployment.
While lowering costs, most businesses want to ensure they maintain, or even increase, their competitive edge. This is a rough Venn diagram of customer quotes that include measurable, relevant results. The purple text are as a result of both lower TCO and increased productivity. Complete customer case studies are available here.
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