I use to work at General Dynamics Advanced Information Systems modeling information systems reliability and lifecycle costs, hence TCO. The government recognizes from historical data and modeling that greater than 60% of the cost of systems (TCO) occurs following initial acquisition and deployment.
Although this is my personal blog, I can't legally guarantee that EBS will save your company money and increase your company's productivity, so you will need to rely on the documented results of our EBS customers. Plus you wouldn't believe me anyway. Real-world results are far more convincing.
SBS will be demonstrated on CBS's Saturday edition of the Early Show this Saturday as part of a "green initiative" story. EBS is delivers much greener ROI, more significant server consolidation and greater impact on mobile workers, i.e. working on the road or from home. EBS has stronger green customer evidence posted in this blog and could have used the coverage as a brand new product.
While speaking to a Microsoft MVP, Gold Certified Partner yesterday at a meeting, I was hoping to gain his insight into the value EBS brings to his business and his customers. Instead he proceeded to talk about EBS as a bundled solution, and how he hasn't heard about the value EBS brings to him and his customers.
There was an interesting interview, The 'Buyology' Behind The Way We Shop, yesterday on Talk of the Nation, a NPR show. While the story referenced consumer products, Walter from Kansas City, one of the callers, was "overall offended by marketing", called marketing "legal lying", referred to marketing as manipulation, and mentioned regulation.
My goal is not so evil. I need to raise awareness of the Windows Essential Business Server and communicate its unique value, i.e. product differentiation, to midsize businesses and to the partners serving those businesses. Yes, EBS contains a bunch of Microsoft technology and products you can purchase separately, but it also contains technologies, features and measurable business value you cannot find outside of EBS:
I suspect the misperception that EBS is a discounted, bundled solution is due to market testing some EBS technologies and a price point a couple of years ago. As I have discussed with my peers in the past and studied in many business cases, you can have a great product, but if nobody is aware about the product and/or its value, then market adoption will be weak. Help me get the word out there.
IBM's latest commercial on Green IT hits the mark on addressing both environmental and total cost of ownership. Whether you are concerned about the environment and energy dependence, lowering maintenance, repair & operations (MRO) costs, or all of the above, you want Green IT. Don't be fooled by Greenwashing though.
BusinessWeek discusses Green IT in this article. eWeek.com discusses 5 Steps to Green IT for infrastructure, including power consumption.
EBS 2008 helps you consolidate servers. Less servers, less energy to power the servers and cool your server room. EBS 2008 is not just hype on consolidation and Green IT.
“We were consuming about 12,000 to 14,000 BTUs [basic transmission unit] per hour in our data center, and we’ve reduced that to about 7,000 BTUs per hour by reducing our physical server count from 16 to 7. We’ve cut our power consumption in half.”
Tim Dreyling, Information Systems Manager, WASSER Studios
Read more about Five Ways to Reduce Data Center Server Power Consumption and how to make an impact, calculate your carbon footprint.
You need to start somewhere. EBS 2008 helps lower TCO throughout the product lifecycle.
While I can one conventional car from 1999, I drive a Prius and motorcycle. Unfortunately, the Prius doesn't have a lower TCO, but my past and present motorcycles have significantly lower TCO. I could be greener, but it's a start.
Are feeling the squeeze of the credit crunch? Are you looking to finance EBS, hardware, partner services and other Microsoft software, e.g. Dynamics CRM?
Microsoft is offering a SmartPay promotion. This promo provides no payments for the first 6 months of the term of the loan. Please read all the details and legal stuff here.
Microsoft Finance and this promotion are valid in:
